You negotiate a broker's fee best before any work starts, in writing, and in dollars. First learn which of three fee models your broker uses: points on the funded amount, a success fee you pay at closing, or a commission the lender pays. Each one moves differently, and on SBA loans federal rules cap what you can be charged.
Good brokers earn their fee. They package your file, pick the right lenders and push for better terms. Asking about the fee is not an accusation; it is part of a professional relationship, and the best brokers answer in one sentence.
The three fee models and where the give is
| Fee model | How it works | Where there is room |
|---|---|---|
| Points on the funded amount | A percentage of the loan, often built into the rate or factor rate | The number of points the broker keeps |
| Success fee paid by you | A dollar amount or percentage paid at closing, usually from proceeds | The percentage, a cap, or a credit against lender commission |
| Lender-paid commission | The lender pays the broker; you pay nothing directly | Indirectly, through the rate the lender quotes |
NerdWallet puts broker fees across the market at roughly 1% to 15% of the loan amount, with SBA loans at about 1% to 3% and merchant cash advances at the top. Fit Small Business says 1% to 3% is common for most transactions. Those ranges are wide because the work is different: a $2 million SBA acquisition loan takes weeks of packaging, while a renewal advance can close in two days.
SBA loans: the rules set the ceiling
SBA deals are the easiest to negotiate because the limits are written down. According to GoSBALoans' summary of SOP 50 10 8, effective June 1, 2025, a percentage fee you pay an agent is capped at:
| Loan amount | Maximum percentage fee | Example |
|---|---|---|
| $50,000 or less | 3% | $50,000 loan: $1,500 |
| $50,001 to $1,000,000 | 2% | $250,000 loan: $5,000 |
| Over $1,000,000 | 2% on the first $1 million plus 0.25% above it | $1,500,000 loan: $21,250 |
| Any size | Never more than $30,000 in total | $5,000,000 loan: $30,000 |
Starfield and Smith, an SBA law firm, confirms the $30,000 ceiling on percentage fees and adds that the fee cannot be flat or contingent on approval. Anything over $2,500 must be supported by documentation of the work done, and it all goes on SBA Form 159.
The cap is a ceiling, not a price list. If your file is clean and the broker mostly makes introductions, a fee well under 2% is a fair ask. If the broker is building projections, writing the business plan and managing a complex acquisition, the full amount may be earned.
What to ask on an SBA deal: "Can you send me the itemized breakdown you will put on Form 159, with hours and rates? I want to see it before I sign the engagement letter." That single request often brings the number down, because itemizing makes every line visible.
One more rule helps you: an agent cannot be paid by both you and the lender for the same service. If the lender is paying a referral fee, ask what separate work your packaging fee covers.
Merchant cash advances: negotiate the points
On an advance, the broker's pay usually sits inside the factor rate. The funder sets a buy rate, and the broker can add points on top. deBanked reported in 2016 that most funders let brokers add 8 to 12 points above the buy rate, and that on high quality deals brokers might only make 3 to 8 points because large funders cap them.
Here is what that means for you on a $100,000 advance:
| Buy rate | Points added | Your factor rate | You repay |
|---|---|---|---|
| 1.25 | 10 | 1.35 | $135,000 |
| 1.25 | 6 | 1.31 | $131,000 |
| 1.25 | 3 | 1.28 | $128,000 |
Every point the broker gives up is $1,000 back to you on this deal. A strong file, with steady deposits and no other positions, gives you room to ask.
What to say: "What is the buy rate on this offer, and how many points are you adding? I am ready to sign today if you can bring it to 1.29." You are not asking the broker to work for free. You are asking for a price that matches how easy the deal is to place.
In Virginia, sales-based financing providers must disclose whether they pay a broker directly and the amount of that compensation, so you can see the number on the disclosure itself.
Equipment, term loans and lines: ask about the split
On equipment and term loans, brokers are usually paid by the lender, sometimes plus a fee from you. Ask whether a fee you pay would lower the rate, or whether it is on top of a full lender commission.
Worked example. On a $250,000 equipment loan, your broker quotes a 2% success fee ($5,000) and the lender also pays the broker. You ask for the fee to be cut to 1% because the lender is already paying. That saves $2,500 at closing. If the broker says the lender commission is small on this deal, ask for the fee to be capped at $3,500 instead. Either answer is fair; what matters is that you hear it before you sign.
Scripts that work
Opening, before the engagement letter: "Before we start, can you put your fee in writing as a dollar amount, tell me who pays it, and confirm nothing is due until I accept an offer?"
When the fee looks high: "My file is complete, my statements are clean and I can turn documents around in 24 hours. Given that, would you do this at 1.5% instead of 2.5%?"
When the lender pays too: "Since the lender is compensating you, can my fee be credited against that commission, or removed?"
When you have a competing quote: "Another broker has quoted a 1% fee on the same request. I would rather work with you. Can you match it?"
Offering something back: "If you can do 1.5%, I will commit to you as my only broker on this deal for 30 days and send you my next financing."
What to get in writing
Before you sign anything, make sure the engagement letter or fee agreement states:
- The fee as a dollar amount or a percentage with a dollar example
- Who pays it: you, the lender, or both
- When it is earned: on funding, not on approval or on an offer you decline
- That no fee is due before you accept a written offer
- Whether lender commission is disclosed and credited
- What happens if you find financing yourself
Our guide to what your broker engagement letter should say covers each clause in detail.
Where not to push
Some fees are already lean. A broker charging 1% on a hard-to-place deal is working hard for that money, and squeezing them can cost you the attention your file needs. Push hardest where the deal is easy to place, where the lender is already paying, and where the fee is a percentage with no cap on a large loan.
When you want fees shown upfront, search the register by loan type. Verified entries show fees in writing, and every entry carries a register number and last checked date. Start with SBA loan brokers.
Questions owners ask
What is the most an SBA broker can charge me?
Under SOP 50 10 8, a percentage fee paid by you is capped at 3% on loans of $50,000 or less, 2% up to $1 million, plus 0.25% on the portion above $1 million, and never more than $30,000 in total.
Is a broker's fee on a merchant cash advance negotiable?
Yes. The broker's points sit between the funder's buy rate and the rate you are quoted, so asking the broker to take fewer points lowers your factor rate directly.
When is the right time to negotiate the fee?
Before you sign an engagement letter or share your full file. Once offers are on the table, you can still ask, but your leverage is lower.
Sources
- GoSBALoans, SBA broker and agent fee rules under SOP 50 10 8
- Starfield and Smith, Best practices: working with referral agents
- NerdWallet, Do you need a business loan broker?
- Fit Small Business, What is a business loan broker, and should you use one?
- deBanked, Year of the broker gives way to year of the reduced commission
- Code of Virginia, Chapter 22.1, Sales-based financing